Press Release – For Immediate Release
Date: June 28, 2024
AKIHABARA AREA TOURISM ORGANIZATION AND PPW SPORTS & ENTERTAINMENT ANNOUNCE LAUNCH OF AKIBAVERSE LTD.
Hong Kong – Akihabara Area Tourism Organization Inc. (AKIBA) and PPW Sports & Entertainment (HK) Ltd. (PPW), a leading brand management company based in Hong Kong, are thrilled to announce the formation of their new joint venture, AKIBAverse Ltd., which officially commenced operations in April 2024.
AKIBAverse Ltd. is set to revolutionize the global distribution of authentic Akihabara culture, extending its reach beyond Japan’s borders. This strategic partnership aims to fuse Akihabara’s iconic offerings—ranging from electronics to manga, anime, and more—with PPW’s expertise in brand management and international market penetration.
Shusuke Kaga, President and CEO of Akihabara Area Tourism Organization, expressed his enthusiasm: "We are excited to bring Akihabara’s rich cultural tapestry to a global audience through this innovative partnership. AKIBAverse will serve as the bridge between Japan’s vibrant pop culture and its fans worldwide."
Ivan Chan, CEO of PPW, highlighted the strategic synergy: "Partnering with AKIBA not only enhances our portfolio but also allows us to play a pivotal role in expanding the international footprint of Japan’s leading cultural district. Through AKIBAverse, we are set to deliver a new paradigm in cultural experience, rooted in authenticity and innovation."
AKIBAverse Ltd., headquartered in Hong Kong, will leverage both organizations' strengths to offer an unprecedented range of products and experiences that embody the spirit of Akihabara. The joint venture will cater to the burgeoning demand for Japanese culture, providing a platform for increased cultural exchange and business opportunities.
OFFLINE
01
With a foundation of over 700 Akihabara proprietors united in commercialization, we will develop immersive brick-and-mortar shopping experiences around the world that create a lasting impression and emotional connection with visitors.
PARTNERSHIPS
04
We curate a portfolio of IP to leverage our partnerships to accelerate powerful and efficient growth. Partnership models include licensor, licensee, licensing agent, and third party collaborations.
ONLINE
02
AKIBAverse digital combines a frictionless online presence with our in-person experiences (Online-to-Offline). We give it meaning by improving customer relationships with values-driven connections and personalization.
SERVICES
05
AKIBAverse also supports our international partners with solutions such as market research, insights, brand localization, distribution and retail partnerships, marketing and promotion, and networking opportunities.
STUDIO
03
We access a thriving creator community of over 200 Akihabara artists collaborating as the otaku culture DAO - a one-stop digital entertainment production company connected to, and located in, Akihabara.
